An Account Director will have worked their way up the Account Management chain with evidence of excellent business acumen and aptitude for building and maintaining client relationships. An AD will also possess exceptional planning and leadership abilities to coordinate and advise account managers, creative managers and executives. They may also be responsible for setting up procedures that streamline work, make processes more effective and keep agency culture positive.
The goal is to ensure the agency remains profitable and reputable, for the retention of clientele and facilitate further growth.
Account Directors may also be responsible for the planning, management or delegation of marketing campaigns across the agency, using their gained experience to pull upon the right talent to effectively manage briefs through to produce the best creative output that is also profitable business.
An Account Director will typically have worked their way up in a advertising, design or marketing environment, with at least 5 years+ experience in a professional client relationship management role. An AD will require the ability to plan and strategise at a senior level, with full awareness of creative processes and techniques, including new and emerging platforms. The ideal candidate will have an engaging and confident persona that will inevitably lead to fantastic client relationships and pitch wins.
An Account Director role will usually involve the following responsibilities:
Plan budgets and activities for account management in the company
Set goals and objectives for the client service team
Take a lead in the clients marketing and advertising strategies
Leading a team to provide the utmost level of client service
Liaising with clients at a senior level on a day-to-day basis
Promoting the expansion of business with existing clients
Working with other senior managers to generate new accounts
Completing projects to a specific schedule and within an agreed budget
Setting up processes and procedures to streamline work and improve culture
Using your skills to push clients, and the agency, creatively and strategically
Oversee and sign off creative delivery, proposals, budgets and forecasts