As Communications Manager you will be in charge of overseeing all internal and external communications for the company and ensuring the Company‘s messages are consistent and engaging. You may be responsible for a small team and will manage the budget for the Communications team. You will be responsible for developing the communications strategy to ensure it is in line with the overall business strategy.
The Communications Manager will often report into the Communications Director (in larger organisations) or the Head of Marketing and will sit within the marketing team. Sometimes the communications team sit within HR and will then report into the HR Director.
This role would suit a Senior Communications Executive or Officer looking to progress their career and take a step up. Or maybe you are already working as a Communications Manager. You will be passionate about creating content and be constantly looking for new ways of engaging different stakeholders.
Key Responsibilities of a Communications Manager:
Establish a communications strategy in conjunction to ensure local and corporate initiatives are successfully communicated to both employees and stakeholders
Make use of agencies where appropriate, plan, edit and write content for a variety of initiatives, including marketing, sales and internal communications
Draft messages or scripts from senior executives for presentation to employees in written or spoken form e.g. Team Brief, Sales Conference, Town Hall
Handle the internal and external communication response to crisis situations which affect service and reputation
Monitor press stories relating to the company and its brand and identify opportunities for positive PR