A Community Manager is responsible for managing a brand or companies’ online community. This will involve being the face and voice of a brand and manage all communications via social media with the community. A community manager will start and drive conversations, manage all responses both positive and negative and will be involved in promotional activities and online events.
The Community Manager will often sit within the Social Media team and will work closely with this team to ensure that they are managing the community in line with social media campaigns and overall social strategy. The Community Manager can also sit within the Digital Marketing Team and occasionally will work between the two. The Community Manager will usually report into the Head of Social Media or the Digital Marketing Manager (or have dual reporting line).
This role would suit an in-house or agency candidate, someone who has been working as a Social Media Executive or Social Media Manager and looking to move into a more niche role. You would need a passion for all things social and be able to adapt to the companies tone of voice to ensure consistency.
Community Manager duties and responsibilities will typically include:
Set, plan and implement social media and communication campaigns and strategies
Provide engaging text, image and video content for all social media and professional accounts
Monitor, track and report on feedback and online reviews
Organize and manage events to boost brand awareness
Respond to customers in a timely manner
Build relationships with customers, industry professionals and journalists
Stay up-to-date with digital technology trends