As an Ecommerce Manager this role would usually be responsible for managing the online retail elements of a business which may also sometimes encompass wider and more generalist Marketing activity. The key element to this role would be to drive user engagement and onsite conversion/revenue which can be achieved through UX, UI and CRO work. Experience of a CMS such as Magento, Shopify or similar would be essential.
An Ecommerce Manager might work within and lead a specialist Ecommerce team or be part of a wider marketing team. This type of role usually works across all elements of a business not just with the wider marketing team and would more often or than not have the support of an in-house or external third-party development team. An Ecommerce Manager may also manage their own team of online merchandisers and online/ecommerce assistants and executives.
This type of role would be suitable for someone who has been working with a CMS system already as either an online merchandiser, ecommerce assistant or executive, has a good understanding of the fundamentals of Ecommerce, and is looking to develop and progress within their career.
As an Ecommerce Manager, the role would usually encompass the following responsibilities:
Responsible for online sales, analysis of ROI and development of the online strategy
Continual optimisation of and development of websites through UX, CRO, and UI work
Analysing and reporting on onsite activity and digital marketing activity in line with KPI
Ensure online brand ‘look and feel’ is consistent with all other channels, up to date and relevant
Working with other departments/teams to ensure synergy and maximise opportunities across all channels
Oversee day-to-day running of websites, ensuring content is up to date, stock is available, and products are currently merchandised
Support with wider digital marketing/acquisition strategy