Banner Default Image

Digital Specialists

The Role
As an Ecommerce Manager this role would usually be responsible for managing the online retail elements of a business which may also sometimes encompass wider and more generalist Marketing activity. The key element to this role would be to drive user engagement and onsite conversion/revenue which can be achieved through UX, UI and CRO work. Experience of a CMS such as Magento, Shopify or similar would be essential.
An Ecommerce Manager might work within and lead a specialist Ecommerce team or be part of a wider marketing team. This type of role usually works across all elements of a business not just with the wider marketing team and would more often or than not have the support of an in-house or external third-party development team. An Ecommerce Manager may also manage their own team of online merchandisers and online/ecommerce assistants and executives.
This type of role would be suitable for someone who has been working with a CMS system already as either an online merchandiser, ecommerce assistant or executive, has a good understanding of the fundamentals of Ecommerce, and is looking to develop and progress within their career.
As an Ecommerce Manager, the role would usually encompass the following responsibilities:
  • Responsible for online sales, analysis of ROI and development of the online strategy
  • Continual optimisation of and development of websites through UX, CRO, and UI work
  • Analysing and reporting on onsite activity and digital marketing activity in line with KPI
  • Ensure online brand ‘look and feel’ is consistent with all other channels, up to date and relevant
  • Working with other departments/teams to ensure synergy and maximise opportunities across all channels
  • Oversee day-to-day running of websites, ensuring content is up to date, stock is available, and products are currently merchandised
  • Support with wider digital marketing/acquisition strategy