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Marketing/Digital Marketing

The Role
The role of Email Marketing Executive would be responsible of the creation and distribution of email marketing campaigns as well as measuring and monitoring campaign effectiveness. For this role you would need to have an awareness of or experience using an email distribution tool such as, Mailchimp, Dotdigital or an equivalent tool. Written communication as well as attention to detail are important skills for an Email Marketing Executive and advantageous for this type of role.
An Email Marketing executive usually reports into the Email Marketing Manager or Digital Marketing Manager and usually sits within a marketing/digital marketing team.
This type of position would be suited to either someone who has been working in a broader digital content role or as a generalist digital marketing executive looking to move into a channel specific role.
As an Email Marketing Executive, the role would usually encompass the following responsibilities:
  • The creation of distribution of Email Marketing campaigns and activity
  • Implement email marketing communication strategy
  • Have an awareness of customer segmentation
  • Reporting on campaign performance and key metrics including open, click and bounce rates and improve customer engagement
  • Testing of emails using industry best practice to maximise inbox deliverability and minimise unsubscribe rates
About Hertfordshire
Hertfordshire - or 'Herts' as it is known by local adjoins Greater London to the south and can be reached with 20 minutes by train from the capital. It is a commuter heavy county due to it good transport links and easy access to London.
Hertfordshire county comprises 10 districts: East Hertfordshire, North Hertfordshire, Three Rivers, and Welwyn Hatfield; the boroughs of Broxbourne, Dacorum, Hertsmere, Stevenage, and Watford; and the city of St. Albans.
The county is home to the first garden cities Letchworth and Welwyn. It also has two major international airports Luton and Stansted.
Hertfordshire is recognised as a great place to bring up family with over 525 schools plus a huge range of places to walk, cycle and play in the countryside.