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Marketing/Digital Marketing

The Role
The role of Email Marketing Executive would be responsible of the creation and distribution of email marketing campaigns as well as measuring and monitoring campaign effectiveness. For this role you would need to have an awareness of or experience using an email distribution tool such as, Mailchimp, Dotdigital or an equivalent tool. Written communication as well as attention to detail are important skills for an Email Marketing Executive and advantageous for this type of role.
An Email Marketing executive usually reports into the Email Marketing Manager or Digital Marketing Manager and usually sits within a marketing/digital marketing team.
This type of position would be suited to either someone who has been working in a broader digital content role or as a generalist digital marketing executive looking to move into a channel specific role.
As an Email Marketing Executive, the role would usually encompass the following responsibilities:
  • The creation of distribution of Email Marketing campaigns and activity
  • Implement email marketing communication strategy
  • Have an awareness of customer segmentation
  • Reporting on campaign performance and key metrics including open, click and bounce rates and improve customer engagement
  • Testing of emails using industry best practice to maximise inbox deliverability and minimise unsubscribe rates
About Milton Keynes
Milton Keynes is a relativity ‘new town’ and was created in the 1960’s as part of a Government initiative for the generation of new town in the South East of England to relieve population and housing congestion in London.
Milton Keynes was the biggest of the new towns to be created and is now home to a population of 230,000 people and has one of the more successful economies in the UK.
Culturally and historically, Milton Keynes is a vibrant and diverse city with theatres, museums, art, sculpture and architecture all within the city centre.
Milton Keynes Theatre is the most successful theatre outside London's West End with world famous musicals to fantastic opera production and family friendly pantomime.
There is also a great selection of Museums including Bletchley Park, Milton Keynes Museum, National Badminton Museum, The National Museum of Computing and The Cowper & Newton Museum.