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Marketing/Digital Marketing

The Role
The role of Email Marketing Executive would be responsible of the creation and distribution of email marketing campaigns as well as measuring and monitoring campaign effectiveness. For this role you would need to have an awareness of or experience using an email distribution tool such as, Mailchimp, Dotdigital or an equivalent tool. Written communication as well as attention to detail are important skills for an Email Marketing Executive and advantageous for this type of role.
An Email Marketing executive usually reports into the Email Marketing Manager or Digital Marketing Manager and usually sits within a marketing/digital marketing team.
This type of position would be suited to either someone who has been working in a broader digital content role or as a generalist digital marketing executive looking to move into a channel specific role.
As an Email Marketing Executive, the role would usually encompass the following responsibilities:
  • The creation of distribution of Email Marketing campaigns and activity
  • Implement email marketing communication strategy
  • Have an awareness of customer segmentation
  • Reporting on campaign performance and key metrics including open, click and bounce rates and improve customer engagement
  • Testing of emails using industry best practice to maximise inbox deliverability and minimise unsubscribe rates
​About Oxfordshire
Oxfordshire was recorded as a county in the early years of the 10th century and borders Warwickshire, Northamptonshire, Buckinghamshire, Berkshire, Wiltshire and Gloucestershire Oxfordshire.
The largest centre of population is the city of Oxford which is home to the world-famous Oxford University. Other major town in the county are Banbury, Bicester, Kidlington, Chipping Norton, Carterton, Witney, Thame and Chinnor and Abingdon, Wantage, Didcot, Wallingford and Henley-on-Thames.
Oxfordshire has three areas of Outstanding Natural Beauty. the Cotswolds in the north-west, the open chalk hills of the North Wessex Downs and wooded hills of the Chilterns in the south and south-east. The ironstone of the Cherwell uplands can be found north of the county.