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Marketing/Digital Marketing

The Role
The role of Email Marketing Manager would usually be responsible for the planning and development of the email marketing communication strategy with the aim to building customer loyalty, driving interaction and engagement. Experienced using an email distribution tool such as, Mailchimp, Dotdigital, or an equivalent tool would be essential in this role, as well as database management, data segmentation, A/B split testing combined with an understanding of integrated marketing activity and inbound digital marketing activity.
Depending on size and type of company this role could be a stand-alone sitting with the wider digital/marketing team and responsible for strategy as well as the creation and distribution of activity or, work with an email marketing executive to support with the distribution of creation of content.
This type of position would be suited to someone already working within an email marketing role and looking for their next step or, someone working in a broader digital marketing role but with specific experience in email marketing and looking to specialise.
As an Email Marketing Manager, the role would usually encompass the following responsibilities
  • Mapping the customer journey and managing email campaign activity
  • Designing and managing A/B testing and email content
  • Building and managing customer database, improving segmentation and targeting
  • Reporting and analysis of key KPIs to measure campaign success and inform future campaigns
  • Experience with an Email Marketing platform (Mailchimp and dotdigital)
  • A user of Google analytics with the ability to interpret data
  • Working with wider marketing team on integrated campaign activity
About Coventry
Coventry had a booming motor industry during the 1950s and 1960s and Coventry enjoyed a 'golden age'. However, in the 1970s, there was a decline in the British motor industry and Coventry suffered particularly badly, especially towards the end of that decade. Some 30 years later, Coventry is now considered as one of the UK's safer major cities and has gradually recovered economically with newer industries locating there.
Coventry was badly bombed during the Blitz in 1940. Aside from London, Hull and Plymouth, Coventry suffered more damage than any other British city during the attacks, leaving it’s famous 14th century Coventry Cathedral in ruins. The ruins of old Cathedral are now open to the public for free and are preserved as a memorial and sacred space for the City. They also provide a fantastic backdrop to open air events and film recording on occasions.
Another well know site in Coventry is the status of Lady Godiva. It is believed that in the eleventh century, Lady Godiva rode a horse completely naked through the streets of Coventry on Market Day. According to legend, her husband, Leofric, demanded an oppressive tax from Coventry citizens. Lady Godiva, aiming to help the citizens, pleaded for him to stop and Leofric supposedly said, “You will have to ride naked through Coventry before I change my ways.” Coventry now holds the Godive festival in her name which is a three-day event offers great live music, family entertainment, international food and drink and craft village.
Coventry is also home to three universities, Coventry University in the city centre, the University of Warwick on the outskirts of the city and the smaller Arden University. It also has its own airport and was awarded UK City of Culture 2021