As an Events Manager or Events Account Manager you will oversee and organise events that will make an impact on the target audience. You will be responsible for managing a portfolio or events, developing and implementing the strategy and managing a team to help you deliver both large scale and smaller scale events. If you are an Events Manager inhouse then you will be managing events for that one company and these may be onsite or external. If you are an Events Account Manager in an agency then you will be working with a range of different clients.
The Events Manager will either sit within the events team and be made up of both event management and operational teams. Or in smaller companies the events team sometimes sits within the marketing team.
An Events Manager is, above all, a project manager who understands marketing and promotion techniques. To be successful in this role you will be highly organised and able to manage multiple projects at any one time, along with changing priorities. You will also be a brilliant communicator, working closely with other teams and stakeholders within and external to the business.
Some key responsibilities of the Events Manager include:
Plan event from start to finish according to requirements, target audience and objectives
Prepare budgets and ensure adherence
Source and negotiate with vendors and suppliers
Ensure event is completed smoothly and step up to resolve any problems that might occur
Analyse the event’s success and prepare reports