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Marketing/Digital Marketing

The Role
The key elements of being a Head of Digital are to strategically develop and improve customer acquisition and inbound marketing activity across all digital marketing channels such as, PPC to SEO, Email and Social media. This role would need to have a in depth understanding of the digital landscape and how it complements and integrates with a wider marketing strategy.
A Head of Digital usually leads a digital marketing team of managers and executives and either heads up their own digital team or sits within the marketing team working in conjunction with the Head of Marketing.
This type of position would be suited to some who has been working in a digital role for several years, with management responsibilities and previous hands on experience looking to develop and take on a more strategic role.
As a Head of Digital the role would usually encompass the following responsibilities:
  • Strategically planning and executing digital marketing activity
  • Leading and managing a team to implement of digital marketing activity
  • Reviewing and analysis reports to make suggests and improvement to optimise activity
  • Keep up to date with latest trends and developments with the industry
  • Be commercially minded working with wider marketing team
About Oxford
Oxford the world over is famous for its University and if the oldest university in the English-speaking world. It is believed that teaching started in some form in 1096. Oxford University is now recognised as a world-leading centre of learning, teaching and research. It is known for its distinctive collegiate structure with a total of 38 Oxford colleges, a selection of which were used as a filming location for the Harry Potter films.
Oxford is an architectural delight and the city is famed for its beautiful buildings including, Christ Church college, The Bridge of Sighs and probably one of the most well-known and photographed building the Radcliffe Camera.
Oxford is one of the UK’s major tourism centres with over 9 million visitors each year for all over the world. As well as a wide selection of museums visitors can explore the wide streets of the city and some retail therapy in either the new Westgate shopping centre or the historic Covered Market with its many boutique and independent shops.