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Marketing/Digital Marketing

The Role
The key elements of being a Head of Digital are to strategically develop and improve customer acquisition and inbound marketing activity across all digital marketing channels such as, PPC to SEO, Email and Social media. This role would need to have a in depth understanding of the digital landscape and how it complements and integrates with a wider marketing strategy.
A Head of Digital usually leads a digital marketing team of managers and executives and either heads up their own digital team or sits within the marketing team working in conjunction with the Head of Marketing.
This type of position would be suited to some who has been working in a digital role for several years, with management responsibilities and previous hands on experience looking to develop and take on a more strategic role.
As a Head of Digital the role would usually encompass the following responsibilities:
  • Strategically planning and executing digital marketing activity
  • Leading and managing a team to implement of digital marketing activity
  • Reviewing and analysis reports to make suggests and improvement to optimise activity
  • Keep up to date with latest trends and developments with the industry
  • Be commercially minded working with wider marketing team
​About the West Midlands
The West Midlands is the second most populated county in England with a population of 2,808,356.
It if formed from parts of Staffordshire, Worcestershire and Warwickshire and came into existence after the passage of the Local Government Act 1972
The county consists of seven metropolitan boroughs: The City of Birmingham, the City of Coventry, and the City of Wolverhampton, as well as Dudley, Sandwell, Solihull, and Walsall.
Home to great agencies such as McCann, WAA, Connect, 383 Project, ITG, Life and many more, the West Midlands boast an impressive advertising and PR community.
It also has historical ties to the automotive industry with the luxury car manufacturer Jaguar Land Rover being one of the region’s largest employers.