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marketing executive jobs in coventry

At Beyond The Book we specialise in recruitment in the Creative, Marketing and Digital space, including Marketing Executives.
 
The role of a Marketing Executive can vary widely dependant on the company, sector and size of its marketing team but typically would be responsible for delivering a variety of elements of marketing. Usually, an Executive would not have responsibility for the overall management of marketing, budget management or strategy development and would report to either a Marketing Manager or more senior member of the team, such as a Senior Marketing Executive.

Depending on the role, business and size of the team, a Marketing Executive can work across marketing as a whole, focusing on a range of both offline and online elements, or may specialise in a particular area of marketing such as digital (SEO, PPC, email, paid search, social media, website management), PR, Communications, content, events, campaign, brand, ecommerce or acquisition, for example.
This type of role might be suitable for an existing Marketing Executive or Marketing Assistant or Marketing Coordinator looking to take the next step in their career.​​
As a Marketing Executive, the role would usually encompass the following responsibilities:
  • Campaign planning and delivery – email, social, SEO, PPC, search, affiliate, radio, television, mobile
  • Social media management
  • Analytics and reporting
  • PR and media – content production
  • Competitor analysis
  • Day to day website management
  • Events assistance or management
  • CRM management
  • Collateral production and design
About Coventry
Coventry had a booming motor industry during the 1950s and 1960s and Coventry enjoyed a 'golden age'. However, in the 1970s, there was a decline in the British motor industry and Coventry suffered particularly badly, especially towards the end of that decade. Some 30 years later, Coventry is now considered as one of the UK's safer major cities and has gradually recovered economically with newer industries locating there.
Coventry was badly bombed during the Blitz in 1940. Aside from London, Hull and Plymouth, Coventry suffered more damage than any other British city during the attacks, leaving its famous 14th century Coventry Cathedral in ruins. The ruins of the old Cathedral are now open to the public for free and are preserved as a memorial and sacred space for the City. They also provide a fantastic backdrop to open-air events and film recording on occasions.
Another well-known site in Coventry is the statue of Lady Godiva. It is believed that in the eleventh century, Lady Godiva rode a horse completely naked through the streets of Coventry on Market Day. According to legend, her husband, Leofric, demanded an oppressive tax from Coventry citizens. Lady Godiva, aiming to help the citizens, pleaded for him to stop and Leofric supposedly said, “You will have to ride naked through Coventry before I change my ways.” Coventry now holds the Godiva festival in her name which is a three-day event that offers great live music, family entertainment, international food and drink and craft village.
Coventry is also home to three universities; Coventry University in the city centre, the University of Warwick on the outskirts of the city and the smaller Arden University. It also has its own airport and was awarded UK City of Culture 2021.