At Beyond The Book we specialise in recruitment in the Creative, Marketing and Digital space, including Marketing Executives.
The role of a Marketing Executive can vary widely dependant on the company, sector and size of its marketing team but typically would be responsible for delivering a variety of elements of marketing. Usually, an Executive would not have responsibility for the overall management of marketing, budget management or strategy development and would report to either a Marketing Manager or more senior member of the team, such as a Senior Marketing Executive.
Depending on the role, business and size of the team, a Marketing Executive can work across marketing as a whole, focusing on a range of both offline and online elements, or may specialise in a particular area of marketing such as digital (SEO, PPC, email, paid search, social media, website management), PR, Communications, content, events, campaign, brand, ecommerce or acquisition, for example.
This type of role might be suitable for an existing Marketing Executive or Marketing Assistant or Marketing Coordinator looking to take the next step in their career.
As a Marketing Executive, the role would usually encompass the following responsibilities:
Campaign planning and delivery – email, social, SEO, PPC, search, affiliate, radio, television, mobile
Social media management
Analytics and reporting
PR and media – content production
Competitor analysis
Day to day website management
Events assistance or management
CRM management
Collateral production and design
