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marketing manager jobs in coventry

At Beyond The Book we specialise in recruitment in the Creative, Marketing and Digital space, including Marketing Managers 
The role of a Marketing Manager can vary widely dependant on the company sector and size, but typically would be responsible for managing all elements of marketing both in terms of strategy and in terms of delivery including digital, offline, PR, communications, content, brand management and brand marketing, social media, paid search / paid advertising, marketing collateral and will occasionally be responsible for certain elements of creative design using the Adobe Creative Suite, although this is usually not at an expert level.
A Marketing Manager might work as a standalone marketer within a business or may manage a marketing team. This can sometimes be a smaller team to just include a Marketing Executive and/or Marketing Assistant for support or could be as part of a wider marketing team with specialists in various areas such as content, PR, digital, design, email and e-commerce, as well as other variations.
This type of role might be suitable, depending on the size and needs of the business for either an existing Marketing Manager level candidate, Marketing Executive, Senior Marketing Executive, or Assistant Marketing Manager looking to take the next step in their career.​​
As a Marketing Manager the role would usually encompass the following responsibilities:
  • To develop and implement an overall marketing strategy across multiple channels
  • Brand Management
  • Responsibility for managing the marketing budget
  • Manage all PR and media activity – including writing press releases
  • Events and exhibition management
  • Create and manage a content calendar to include social, website, video, eBooks/white papers, case studies, infographics and value add content for clients
  • Manage all social media channels and traffic analytics
  • Creation of any marketing materials such as presentations, website banners, hard copy brochures, case studies and white papers
  • Campaign management and planning– including email marketing via Mailchimp, Hubspot or Communigator
  • Analytics and reporting
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Website and e-commerce (usually via WordPress) updating company websites and reporting on web-related activity (traffic etc) via Google Analytics
  • Search marketing; basic PPC and SEO (with support of external suppliers where needed) to help raise the online profile)
About Coventry
Coventry had a booming motor industry during the 1950s and 1960s and Coventry enjoyed a 'golden age'. However, in the 1970s, there was a decline in the British motor industry and Coventry suffered particularly badly, especially towards the end of that decade. Some 30 years later, Coventry is now considered as one of the UK's safer major cities and has gradually recovered economically with newer industries locating there.
Coventry was badly bombed during the Blitz in 1940. Aside from London, Hull and Plymouth, Coventry suffered more damage than any other British city during the attacks, leaving its famous 14th century Coventry Cathedral in ruins. The ruins of the old Cathedral are now open to the public for free and are preserved as a memorial and sacred space for the City. They also provide a fantastic backdrop to open-air events and film recording on occasions.
Another well-known site in Coventry is the statue of Lady Godiva. It is believed that in the eleventh century, Lady Godiva rode a horse completely naked through the streets of Coventry on Market Day. According to legend, her husband, Leofric, demanded an oppressive tax from Coventry citizens. Lady Godiva, aiming to help the citizens, pleaded for him to stop and Leofric supposedly said, “You will have to ride naked through Coventry before I change my ways.” Coventry now holds the Godiva festival in her name which is a three-day event that offers great live music, family entertainment, international food and drink and craft village.
Coventry is also home to three universities; Coventry University in the city centre, the University of Warwick on the outskirts of the city and the smaller Arden University. It also has its own airport and was awarded UK City of Culture 2021.