marketing manager jobs in greater london

​At Beyond The Book we specialise in recruitment in the Creative, Marketing and Digital space, including Marketing Managers 

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The role of a Marketing Manager can vary widely dependant on the company sector and size, but typically would be responsible for managing all elements of marketing both in terms of strategy and in terms of delivery including digital, offline, PR, communications, content, brand management and brand marketing, social media, paid search / paid advertising, marketing collateral and will occasionally be responsible for certain elements of creative design using the Adobe Creative Suite, although this is usually not at an expert level.

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A Marketing Manager might work as a standalone marketer within a business or may manage a marketing team. This can sometimes be a smaller team to just include a Marketing Executive and/or Marketing Assistant for support or could be as part of a wider marketing team with specialists in various areas such as content, PR, digital, design, email and e-commerce, as well as other variations.

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This type of role might be suitable, depending on the size and needs of the business for either an existing Marketing Manager level candidate, Marketing Executive, Senior Marketing Executive, or Assistant Marketing Manager looking to take the next step in their career.​​

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As a Marketing Manager the role would usually encompass the following responsibilities:

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• ​To develop and implement an overall marketing strategy across multiple channels

• Brand Management

• Responsibility for managing the marketing budget

• Manage all PR and media activity – including writing press releases

• Events and exhibition management

• Create and manage a content calendar to include social, website, video, eBooks/white papers, case studies, infographics and value add content for clients

• Manage all social media channels and traffic analytics

• Creation of any marketing materials such as presentations, website banners, hard copy brochures, case studies and white papers

• Campaign management and planning– including email marketing via Mailchimp, Hubspot or Communigator

• Analytics and reporting

• Build strategic relationships and partner with key industry players, agencies and vendors

• Website and e-commerce (usually via WordPress) updating company websites and reporting on web-related activity (traffic etc) via Google Analytics

• Search marketing; basic PPC and SEO (with support of external suppliers where needed) to help raise the online profile)

About Greater London

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Greater London is a ceremonial county of England that makes up the majority of the London region. It is also a region of England that can also be known as the London region. The London region can also be counted as part of South East region. It is bounded by Hertfordshire to the north, Berkshire and Buckinghamshire to the west, Kent to the southeast and Surrey to the south and southwest.

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In 2018, the estimated population surpassed 9 million.

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The term Greater London has been and still is used to describe different areas in governance, statistics, history and common parlance.

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The London region does not have city status granted by the Crown. The Cities of London and Westminster within it have received formal city status. Despite this, Greater London is commonly regarded as a city in the general senses of a conurbation and a municipality. The term "London" usually refers to the region or to the conurbation, but not often to the ancient, tiny City of London. That small area is often referred to as "the City" or "the Square Mile" and it forms the main financial district.