At Beyond The Book we specialise in recruitment in the Creative, Marketing and Digital space, including Marketing Managers
The role of a Marketing Manager can vary widely dependant on the company sector and size, but typically would be responsible for managing all elements of marketing both in terms of strategy and in terms of delivery including digital, offline, PR, communications, content, brand management and brand marketing, social media, paid search / paid advertising, marketing collateral and will occasionally be responsible for certain elements of creative design using the Adobe Creative Suite, although this is usually not at an expert level.
A Marketing Manager might work as a standalone marketer within a business or may manage a marketing team. This can sometimes be a smaller team to just include a Marketing Executive and/or Marketing Assistant for support or could be as part of a wider marketing team with specialists in various areas such as content, PR, digital, design, email and e-commerce, as well as other variations.
This type of role might be suitable, depending on the size and needs of the business for either an existing Marketing Manager level candidate, Marketing Executive, Senior Marketing Executive, or Assistant Marketing Manager looking to take the next step in their career.
As a Marketing Manager the role would usually encompass the following responsibilities:
To develop and implement an overall marketing strategy across multiple channels
Responsibility for managing the marketing budget
Manage all PR and media activity – including writing press releases
Events and exhibition management
Create and manage a content calendar to include social, website, video, eBooks/white papers, case studies, infographics and value add content for clients
Manage all social media channels and traffic analytics
Creation of any marketing materials such as presentations, website banners, hard copy brochures, case studies and white papers
Campaign management and planning– including email marketing via Mailchimp, Hubspot or Communigator
Analytics and reporting
Build strategic relationships and partner with key industry players, agencies and vendors
Website and e-commerce (usually via WordPress) updating company websites and reporting on web-related activity (traffic etc) via Google Analytics
Search marketing; basic PPC and SEO (with support of external suppliers where needed) to help raise the online profile)