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Marketing/Digital Marketing

The Role
The role of PPC executive is a specialist digital acquisition role and is usually responsible for implementing paid inbound digital marketing activity to increase brand awareness, user engagement and conversion. This is typically through paid search including, search ads, display and re-marketing activity utilising Google Ads, Bing Ads and sometimes extends of paid social media activity. This type of role is very tool driven a Google AdWords certification and experience using AdWords editor and Google Analytics would be ideal.
A PPC executive role would usually sit within the digital/marketing team and either report into the digital marketing or PPC manager.
A PPC Executive role would suit someone who is already working within a digital marketing role and already has experience in paid search and is looking to expand their knowledge and specialise in this area.
As a PPC Executive, the role would usually encompass the following responsibilities:
  • Implementing paid search activity and campaigns
  • Campaign optimisation and regular bid management
  • Developing and suggesting suitable ad copy
  • Researching and Identifying keywords
  • Regular reporting and analysis through Google Analytics
​About Gloucestershire
Gloucestershire comprises of three main areas, major part of the Cotswolds, the Royal Forest of Dean and the Severn Vale. It has a total population of around 565,000 people with the county town being the city of Gloucester, other principal towns include Cheltenham, Stroud, Tewkesbury, Cirencester and Dursley.
With beautiful countryside and scenery is it a popular destination for walkers and cyclists but also tourists love to come and wonder around the picturesque Cotswold villages and visit a local pub.
Gloucestershire has over 45 music, arts, science and literature festivals every year giving it a thriving cultural scene.