The role of PPC executive is a specialist digital acquisition role and is usually responsible for implementing paid inbound digital marketing activity to increase brand awareness, user engagement and conversion. This is typically through paid search including, search ads, display and re-marketing activity utilising Google Ads, Bing Ads and sometimes extends of paid social media activity. This type of role is very tool driven a Google AdWords certification and experience using AdWords editor and Google Analytics would be ideal.
A PPC executive role would usually sit within the digital/marketing team and either report into the digital marketing or PPC manager.
A PPC Executive role would suit someone who is already working within a digital marketing role and already has experience in paid search and is looking to expand their knowledge and specialise in this area.
As a PPC Executive, the role would usually encompass the following responsibilities:
Implementing paid search activity and campaigns
Campaign optimisation and regular bid management
Developing and suggesting suitable ad copy
Researching and Identifying keywords
Regular reporting and analysis through Google Analytics