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Marketing/Digital Marketing

The Role
The role of PPC executive is a specialist digital acquisition role and is usually responsible for implementing paid inbound digital marketing activity to increase brand awareness, user engagement and conversion. This is typically through paid search including, search ads, display and re-marketing activity utilising Google Ads, Bing Ads and sometimes extends of paid social media activity. This type of role is very tool driven a Google AdWords certification and experience using AdWords editor and Google Analytics would be ideal.
A PPC executive role would usually sit within the digital/marketing team and either report into the digital marketing or PPC manager.
A PPC Executive role would suit someone who is already working within a digital marketing role and already has experience in paid search and is looking to expand their knowledge and specialise in this area.
As a PPC Executive, the role would usually encompass the following responsibilities:
  • Implementing paid search activity and campaigns
  • Campaign optimisation and regular bid management
  • Developing and suggesting suitable ad copy
  • Researching and Identifying keywords
  • Regular reporting and analysis through Google Analytics
About Warwickshire
Warwickshire is divided into five districts of North Warwickshire, Nuneaton and Bedworth, Rugby, Warwick and Stratford-on-Avon and has an estimated population of 571,010.
Famous for William Shakespeare the playwright who was born, resided and died in Stratford-upon-Avon the connection bring tourist from across the world to see productions and the RSC and visit his grave in the local church.
Warwick Castle also attracts it fair share of tourists and sightseers. Kenilworth Castle also offers atmospheric ruins and Coventry boasts two stunning cathedrals and the excellent Transport Museum.
Warwickshire can also claim to be for the last 500 years the traditional centre of England with Meriden, near Coventry has marked the exact location.