Banner Default Image

Marketing/Digital Marketing

The Role
As a PPC Manager you would usually be responsible for the strategy, planning and implementation of all PPC activity with the aim of increasing brand awareness, user engagement, conversions and complementing wider integrated marketing strategy. This role would have expertise across all main paid for channels as well as experience utilising Google AdWords, Bing Ads, Google analytic. A knowledge of bid management tools and conversion tracking would be advantageous.
This role would usually sit within the digital/ marketing team working with other members of the team to implement an integrated strategy and may have the support from a PPC Executive and direct line management responsibilities.
The role of PPC Manager would be suitable for someone who is already in a PPC/Paid Search role, has a good working knowledge of the key areas and is looking to progress within this area.
As a PPC Manager, the role would usually encompass the following responsibilities:
  • Planning and implementation of strategic PPC campaigns in Google AdWords and Bing Ads
  • Analysis, optimisation and management of PPC campaigns to ensure optimal performance and efficiencies
  • Ensuring Paid Search best practice is adhered to
  • Working closely with the rest of the marketing team to produce integrated strategies
  • Experience working with Google Analytics and bid management tools
  • Budget management
About Milton Keynes
Milton Keynes is a relativity ‘new town’ and was created in the 1960’s as part of a Government initiative for the generation of new town in the South East of England to relieve population and housing congestion in London.
Milton Keynes was the biggest of the new towns to be created and is now home to a population of 230,000 people and has one of the more successful economies in the UK.
Culturally and historically, Milton Keynes is a vibrant and diverse city with theatres, museums, art, sculpture and architecture all within the city centre.
Milton Keynes Theatre is the most successful theatre outside London's West End with world famous musicals to fantastic opera production and family friendly pantomime.
There is also a great selection of Museums including Bletchley Park, Milton Keynes Museum, National Badminton Museum, The National Museum of Computing and The Cowper & Newton Museum.