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Marketing/Digital Marketing

The Role
As a PPC Manager you would usually be responsible for the strategy, planning and implementation of all PPC activity with the aim of increasing brand awareness, user engagement, conversions and complementing wider integrated marketing strategy. This role would have expertise across all main paid for channels as well as experience utilising Google AdWords, Bing Ads, Google analytic. A knowledge of bid management tools and conversion tracking would be advantageous.
This role would usually sit within the digital/ marketing team working with other members of the team to implement an integrated strategy and may have the support from a PPC Executive and direct line management responsibilities.
The role of PPC Manager would be suitable for someone who is already in a PPC/Paid Search role, has a good working knowledge of the key areas and is looking to progress within this area.
As a PPC Manager, the role would usually encompass the following responsibilities:
  • Planning and implementation of strategic PPC campaigns in Google AdWords and Bing Ads
  • Analysis, optimisation and management of PPC campaigns to ensure optimal performance and efficiencies
  • Ensuring Paid Search best practice is adhered to
  • Working closely with the rest of the marketing team to produce integrated strategies
  • Experience working with Google Analytics and bid management tools
  • Budget management
About Warwickshire
Warwickshire is divided into five districts of North Warwickshire, Nuneaton and Bedworth, Rugby, Warwick and Stratford-on-Avon and has an estimated population of 571,010.
Famous for William Shakespeare the playwright who was born, resided and died in Stratford-upon-Avon the connection bring tourist from across the world to see productions and the RSC and visit his grave in the local church.
Warwick Castle also attracts it fair share of tourists and sightseers. Kenilworth Castle also offers atmospheric ruins and Coventry boasts two stunning cathedrals and the excellent Transport Museum.
Warwickshire can also claim to be for the last 500 years the traditional centre of England with Meriden, near Coventry has marked the exact location.