Banner Default Image

pr account director jobs in coventry

The Role
As PR Account Director you will be working at a senior level within PR and will be responsible for the strategic direction of the agency and your clients. You will be working with the senior team in developing proposals and delivering pitches and will meet with potential clients. You will be managing the PR Account Manager(s) and depending on the size and structure of the agency depends on how hands on you will be in the daily PR activities. Some PR Account Directors will operate at a strategic level, however due to the nature of agency life some will remain incredibly hands on and will have their own portfolio of clients. No matter your level within PR you will always be writing those press releases and thought leadership.
As PR Account Director you will either be working within a PR agency or an integrated agency and will report in to the Managing Director, or Head of Department.
To be suitable for the role of PR Account Director, you will be a great communicator and love developing new business. You will have experience in pitching and developing proposals and will enjoy managing others.
Other day to day responsibilities of a PR Account Director include:
  • Devise all strategic and creative plans for existing clients, supervising and, where necessary, implementing the campaign at a senior level to client and agency satisfaction
  • Set clear performance objectives for all campaigns; negotiate realistic outcomes and ensure commercial, marketing and campaign objectives are fully aligned, measurable and achievable within the agreed budget
  • Direct and motivate members of the team to provide the required level of executive and creative input; closely monitor to ensure work is of the highest standards and remains relevant to clients’ commercial needs.
  • Deliver extremely strong written content across all styles, including press releases, features, statements, Q&As, speeches, etc.
  • Have the final internal say on the amendment and quality of content produced by junior members of the team
  • Give high-level advice on strategic media handling issues, including crisis management, and alert clients to PR risk or opportunities presented by their broader media perception
  • Take an entrepreneurial approach to campaigns to secure additional fee; identify opportunities to broaden contacts within client organisations
  • Actively identify and approach new business prospects, helping to achieve new business targets and goals
  • Strategically respond to briefs, devising creative plans and responses as required.
  • Play a key role in credential meetings and pitches, and coach team members to pitch successfully
  • Ensure best practice in campaign reporting, performance management and measurement is applied and priced appropriately
About Coventry
Coventry had a booming motor industry during the 1950s and 1960s and Coventry enjoyed a 'golden age'. However, in the 1970s, there was a decline in the British motor industry and Coventry suffered particularly badly, especially towards the end of that decade. Some 30 years later, Coventry is now considered as one of the UK's safer major cities and has gradually recovered economically with newer industries locating there.
Coventry was badly bombed during the Blitz in 1940. Aside from London, Hull and Plymouth, Coventry suffered more damage than any other British city during the attacks, leaving it’s famous 14th century Coventry Cathedral in ruins. The ruins of old Cathedral are now open to the public for free and are preserved as a memorial and sacred space for the City. They also provide a fantastic backdrop to open air events and film recording on occasions.
Another well know site in Coventry is the status of Lady Godiva. It is believed that in the eleventh century, Lady Godiva rode a horse completely naked through the streets of Coventry on Market Day. According to legend, her husband, Leofric, demanded an oppressive tax from Coventry citizens. Lady Godiva, aiming to help the citizens, pleaded for him to stop and Leofric supposedly said, “You will have to ride naked through Coventry before I change my ways.” Coventry now holds the Godive festival in her name which is a three-day event offers great live music, family entertainment, international food and drink and craft village.
Coventry is also home to three universities, Coventry University in the city centre, the University of Warwick on the outskirts of the city and the smaller Arden University. It also has its own airport and was awarded UK City of Culture 2021