As PR Account Director you will be working at a senior level within PR and will be responsible for the strategic direction of the agency and your clients. You will be working with the senior team in developing proposals and delivering pitches and will meet with potential clients. You will be managing the PR Account Manager(s) and depending on the size and structure of the agency depends on how hands on you will be in the daily PR activities. Some PR Account Directors will operate at a strategic level, however due to the nature of agency life some will remain incredibly hands on and will have their own portfolio of clients. No matter your level within PR you will always be writing those press releases and thought leadership.
As PR Account Director you will either be working within a PR agency or an integrated agency and will report in to the Managing Director, or Head of Department.
To be suitable for the role of PR Account Director, you will be a great communicator and love developing new business. You will have experience in pitching and developing proposals and will enjoy managing others.
Other day to day responsibilities of a PR Account Director include:
Devise all strategic and creative plans for existing clients, supervising and, where necessary, implementing the campaign at a senior level to client and agency satisfaction
Set clear performance objectives for all campaigns; negotiate realistic outcomes and ensure commercial, marketing and campaign objectives are fully aligned, measurable and achievable within the agreed budget
Direct and motivate members of the team to provide the required level of executive and creative input; closely monitor to ensure work is of the highest standards and remains relevant to clients’ commercial needs.
Deliver extremely strong written content across all styles, including press releases, features, statements, Q&As, speeches, etc.
Have the final internal say on the amendment and quality of content produced by junior members of the team
Give high-level advice on strategic media handling issues, including crisis management, and alert clients to PR risk or opportunities presented by their broader media perception
Take an entrepreneurial approach to campaigns to secure additional fee; identify opportunities to broaden contacts within client organisations
Actively identify and approach new business prospects, helping to achieve new business targets and goals
Strategically respond to briefs, devising creative plans and responses as required.
Play a key role in credential meetings and pitches, and coach team members to pitch successfully
Ensure best practice in campaign reporting, performance management and measurement is applied and priced appropriately