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PR and Events

The Role
As a PR Account Executive, you will be working within a PR agency or integrated agency and will be responsible for creating content, managing social media and working with the media. You will be creating all kinds of content for the agency and your clients from press releases, articles, blogs, thought leadership, social content to name a few. You may be managing the social media platforms for your client, adapting your tone of voice to be consistent. Another big part of your role will be working with the media; you will be picking up the phone to sell in your press releases to the media to gain maximum coverage for your clients.
You will either be working within a PR agency or in an integrated agency and will report in to the PR Account Manager or PR Account Director. Usually you will work in pods, so that you will work on a client with a PR Account Manager and PR Account Director.
To be successful in this role you will be a people people and enjoy networking, building strong relationships and will seize opportunities to spread your message. You will love to write and enjoy being creative in your approach.
Your aim will be to influence public opinion or behaviour, or promote the profile and reputation of your clients to their intended audiences, through news items, press releases and product placements but without the use of paid advertising.
As PR Account Executive you will have the following responsibilities:
  • Generate positive news coverage, achieving free product placement in broadcast, print and new media, and placing spokespeople as commentators
  • Liaise with clients and the media daily, often via telephone and email
  • Build strong relationships and networks with colleagues, clients and the media
  • Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients
  • Work as part of an account team to develop client proposals and implement the PR activity
  • Prepare regular client reports and attend client meetings
  • Promote news stories and features to the media, known as 'selling in'
  • Manage the PR aspect of a possible crisis situation.
About Coventry
Coventry had a booming motor industry during the 1950s and 1960s and Coventry enjoyed a 'golden age'. However, in the 1970s, there was a decline in the British motor industry and Coventry suffered particularly badly, especially towards the end of that decade. Some 30 years later, Coventry is now considered as one of the UK's safer major cities and has gradually recovered economically with newer industries locating there.
Coventry was badly bombed during the Blitz in 1940. Aside from London, Hull and Plymouth, Coventry suffered more damage than any other British city during the attacks, leaving it’s famous 14th century Coventry Cathedral in ruins. The ruins of old Cathedral are now open to the public for free and are preserved as a memorial and sacred space for the City. They also provide a fantastic backdrop to open air events and film recording on occasions.
Another well know site in Coventry is the status of Lady Godiva. It is believed that in the eleventh century, Lady Godiva rode a horse completely naked through the streets of Coventry on Market Day. According to legend, her husband, Leofric, demanded an oppressive tax from Coventry citizens. Lady Godiva, aiming to help the citizens, pleaded for him to stop and Leofric supposedly said, “You will have to ride naked through Coventry before I change my ways.” Coventry now holds the Godive festival in her name which is a three-day event offers great live music, family entertainment, international food and drink and craft village.
Coventry is also home to three universities, Coventry University in the city centre, the University of Warwick on the outskirts of the city and the smaller Arden University. It also has its own airport and was awarded UK City of Culture 2021

​PR Account Executive Jobs in Coventry