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PR and Events

The Role
As a PR Account Executive, you will be working within a PR agency or integrated agency and will be responsible for creating content, managing social media and working with the media. You will be creating all kinds of content for the agency and your clients from press releases, articles, blogs, thought leadership, social content to name a few. You may be managing the social media platforms for your client, adapting your tone of voice to be consistent. Another big part of your role will be working with the media; you will be picking up the phone to sell in your press releases to the media to gain maximum coverage for your clients.
You will either be working within a PR agency or in an integrated agency and will report in to the PR Account Manager or PR Account Director. Usually you will work in pods, so that you will work on a client with a PR Account Manager and PR Account Director.
To be successful in this role you will be a people people and enjoy networking, building strong relationships and will seize opportunities to spread your message. You will love to write and enjoy being creative in your approach.
Your aim will be to influence public opinion or behaviour, or promote the profile and reputation of your clients to their intended audiences, through news items, press releases and product placements but without the use of paid advertising.
As PR Account Executive you will have the following responsibilities:
  • Generate positive news coverage, achieving free product placement in broadcast, print and new media, and placing spokespeople as commentators
  • Liaise with clients and the media daily, often via telephone and email
  • Build strong relationships and networks with colleagues, clients and the media
  • Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients
  • Work as part of an account team to develop client proposals and implement the PR activity
  • Prepare regular client reports and attend client meetings
  • Promote news stories and features to the media, known as 'selling in'
  • Manage the PR aspect of a possible crisis situation.
About Milton Keynes
Milton Keynes is a relativity ‘new town’ and was created in the 1960’s as part of a Government initiative for the generation of new town in the South East of England to relieve population and housing congestion in London.
Milton Keynes was the biggest of the new towns to be created and is now home to a population of 230,000 people and has one of the more successful economies in the UK.
Culturally and historically, Milton Keynes is a vibrant and diverse city with theatres, museums, art, sculpture and architecture all within the city centre.
Milton Keynes Theatre is the most successful theatre outside London's West End with world famous musicals to fantastic opera production and family friendly pantomime.
There is also a great selection of Museums including Bletchley Park, Milton Keynes Museum, National Badminton Museum, The National Museum of Computing and The Cowper & Newton Museum.

​PR Account Executive Jobs in Milton Keynes