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PR and Events

The Role
As a PR Account Executive, you will be working within a PR agency or integrated agency and will be responsible for creating content, managing social media and working with the media. You will be creating all kinds of content for the agency and your clients from press releases, articles, blogs, thought leadership, social content to name a few. You may be managing the social media platforms for your client, adapting your tone of voice to be consistent. Another big part of your role will be working with the media; you will be picking up the phone to sell in your press releases to the media to gain maximum coverage for your clients.
You will either be working within a PR agency or in an integrated agency and will report in to the PR Account Manager or PR Account Director. Usually you will work in pods, so that you will work on a client with a PR Account Manager and PR Account Director.
To be successful in this role you will be a people people and enjoy networking, building strong relationships and will seize opportunities to spread your message. You will love to write and enjoy being creative in your approach.
Your aim will be to influence public opinion or behaviour, or promote the profile and reputation of your clients to their intended audiences, through news items, press releases and product placements but without the use of paid advertising.
As PR Account Executive you will have the following responsibilities:
  • Generate positive news coverage, achieving free product placement in broadcast, print and new media, and placing spokespeople as commentators
  • Liaise with clients and the media daily, often via telephone and email
  • Build strong relationships and networks with colleagues, clients and the media
  • Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients
  • Work as part of an account team to develop client proposals and implement the PR activity
  • Prepare regular client reports and attend client meetings
  • Promote news stories and features to the media, known as 'selling in'
  • Manage the PR aspect of a possible crisis situation.
About Oxford
Oxford the world over is famous for its University and if the oldest university in the English-speaking world. It is believed that teaching started in some form in 1096. Oxford University is now recognised as a world-leading centre of learning, teaching and research. It is known for its distinctive collegiate structure with a total of 38 Oxford colleges, a selection of which were used as a filming location for the Harry Potter films.
Oxford is an architectural delight and the city is famed for its beautiful buildings including, Christ Church college, The Bridge of Sighs and probably one of the most well-known and photographed building the Radcliffe Camera.
Oxford is one of the UK’s major tourism centres with over 9 million visitors each year for all over the world. As well as a wide selection of museums visitors can explore the wide streets of the city and some retail therapy in either the new Westgate shopping centre or the historic Covered Market with its many boutique and independent shops.

​PR Account Executive Jobs in Oxford