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PR and Events

The Role
As PR Executive you will be responsible for creating engaging content for press releases, articles, blogs, thought leadership and social media content. You will manage the social media content and channels for your company focused on the content creation and engagement side, adjusting tone of voice to suit different platforms. You will be the main point of contact with the press, selling in your press releases to the media to gain maximum coverage for your company. You will also be involved in event management, arranging press days and assisting your manager with crisis communications. Ultimately you will be responsible for the reputation of your company and their brand. You will work really closely with the PR Manager in implementing the overall PR strategy.
A PR Executive will either sit within the PR and communications team, reporting into a PR Manager, or in smaller companies, they will sit within the marketing team.
To be a successful PR Executive you will love to write! You will enjoy creating content that is engaging and you will be able to adjust your tone of voice. You will be a people person and thrive in an environment that focuses on relationships. You will enjoy meeting and building relationships with the media and be able to build trust.
As PR Executive you will have the following responsibilities:
  • Devise creative public relations strategies that fit company profile
  • Develop effective PR plans using appropriate strategies and tactics
  • Use a variety of channels (TV, press, internet etc.) to maximize company exposure
  • Liaise with marketing professionals to ensure consistency in promoting corporate image
  • Arrange for interviews or public speaking events and construct press releases
  • Advise company on handling sensitive public issues to preserve reputation
  • Assess opportunities for sponsorship and other partnerships and manage relations
About Coventry
Coventry had a booming motor industry during the 1950s and 1960s and Coventry enjoyed a 'golden age'. However, in the 1970s, there was a decline in the British motor industry and Coventry suffered particularly badly, especially towards the end of that decade. Some 30 years later, Coventry is now considered as one of the UK's safer major cities and has gradually recovered economically with newer industries locating there.
Coventry was badly bombed during the Blitz in 1940. Aside from London, Hull and Plymouth, Coventry suffered more damage than any other British city during the attacks, leaving it’s famous 14th century Coventry Cathedral in ruins. The ruins of old Cathedral are now open to the public for free and are preserved as a memorial and sacred space for the City. They also provide a fantastic backdrop to open air events and film recording on occasions.
Another well know site in Coventry is the status of Lady Godiva. It is believed that in the eleventh century, Lady Godiva rode a horse completely naked through the streets of Coventry on Market Day. According to legend, her husband, Leofric, demanded an oppressive tax from Coventry citizens. Lady Godiva, aiming to help the citizens, pleaded for him to stop and Leofric supposedly said, “You will have to ride naked through Coventry before I change my ways.” Coventry now holds the Godive festival in her name which is a three-day event offers great live music, family entertainment, international food and drink and craft village.
Coventry is also home to three universities, Coventry University in the city centre, the University of Warwick on the outskirts of the city and the smaller Arden University. It also has its own airport and was awarded UK City of Culture 2021

PR Executive Jobs in Coventry