As PR Manager you will be responsible for managing the PR strategy for your company, running integrated campaign across traditional, digital and social platforms as well as creating content and creative ideas. You will develop a strategy and implement this with the help of your team. You will be strategic and will often work with the PR Director or Head of PR. You will be hands on in creating content across press releases, articles, blogs and thought leadership, managing social media platforms for your company and selling into the media. You will also be responsible for planning and delivering events both internally and externally and managing press days. You will be responsible for crisis communications for your brand and be ready to respond in the very best way, ensuing the right communications at the right time.
As PR Manager you will either sit within the PR and communications team, or in a small organisation you might sit within the Marketing team, working closely together.
As PR Manager you will likely report into a PR Director of Head of PR and may also have some direct reports at PR Executive or Senior PR Executive level. You will be responsible for coaching and mentoring your junior team and overseeing the content they are creating.
As PR Manager you will have the following responsibilities:
Ensure in-depth knowledge of the current media landscape and relevance for company brands and campaigns
Draft, gain approval for and issue press releases and feature information for all key launches and initiatives
Demonstrate a solid understanding of how media ideas can be translated across digital and social media channels
Align relevant platform knowledge to campaign strategies to meet objectives
Regularly review coverage to spot potential gaps in media support and address accordingly
Meet regularly with key media in order to build relationships, maintain an in-depth knowledge of their brand and to talk through potential new opportunities
Managing budgets and reporting back