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Marketing/Digital Marketing

The Role
The role of and SEO Executive is usually required to support with on and offsite SEO across a company’s websites to improve SERPS within Google and Bing. There is also sometimes the requirement for an understanding of technical SEO depending on the company and team structure. The role would typically be responsible for developing and optimising on site content, keyword research, link building etc. For this type of role good written communication is beneficial as well as awareness and usage of key SEO tools such as SEMrush, MOZ, Screaming Frog, Ahrefs, as well as Google Analytics.
This specialist digital role would usually sit within the digital / marketing team and either report into the marketing or digital marketing manager.
A SEO executive role would suit someone how is already working within a digital content role has experience of SEO practices and want to move into a more specialised role.
As a SEO Executive, the role would usually encompass the following responsibilities:
  • Implementing the onsite and offsite SEO activity
  • Developing and writing optimised content to support SEO strategy
  • Keyword research
  • Analysis and reporting of activity through SEO tools and Google Analytics
​About Staffordshire
Staffordshire is renowned for the craftsmanship of its world-famous potteries in Stoke on Trent and in the late 18th century North Staffordshire was the largest producer of ceramics in Britain.
Most of the geographic county of Staffordshire is still agricultural, and dairy farming is particularly important. It’s also home to the famous River Severn and its infamous Severn Bore.
Sitting between the ever-expanding urban areas of Birmingham and Manchester it is still a rural area with the hills of the Peak District in the North.