As an SEO Manager you would usually be responsible for the strategic management and delivery of SEO activity on and off site, as well as technical SEO. This role would also be tasked with undertaking regular SEO audits and reporting and analysis SEO performance whilst recommending and undertaking continual improvement. Knowledge of key SEO tools such as SEMrush, MOZ, Screaming Frog, Ahrefs as well as experience in Google Analytics and Google Search Console would be required.
Depending on the structure of the digital/marketing team this role could be a stand-alone and responsible for strategy as well as implementation or work with an SEO Executive to support with the creation and implementation of activity.
This type of position would be suited to someone already working within an SEO role and looking to progress their career and gain more expose and awareness across all areas of SEO
As a SEO Manager, the role would usually encompass the following responsibilities:
Strategically planning and implementing SEO activity
Analysing campaigns and data though Google Analytics and Google Search Console
Optimising campaign activity, increasing brand awareness, user engagement and conversion
Work with marketing team, especially PPC team, to insure integrated and optimised activity.