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Marketing/Digital Marketing

The Role
As an SEO Manager you would usually be responsible for the strategic management and delivery of SEO activity on and off site, as well as technical SEO. This role would also be tasked with undertaking regular SEO audits and reporting and analysis SEO performance whilst recommending and undertaking continual improvement. Knowledge of key SEO tools such as SEMrush, MOZ, Screaming Frog, Ahrefs as well as experience in Google Analytics and Google Search Console would be required.
Depending on the structure of the digital/marketing team this role could be a stand-alone and responsible for strategy as well as implementation or work with an SEO Executive to support with the creation and implementation of activity.
This type of position would be suited to someone already working within an SEO role and looking to progress their career and gain more expose and awareness across all areas of SEO
As a SEO Manager, the role would usually encompass the following responsibilities:
  • Strategically planning and implementing SEO activity
  • Analysing campaigns and data though Google Analytics and Google Search Console
  • Optimising campaign activity, increasing brand awareness, user engagement and conversion
  • Work with marketing team, especially PPC team, to insure integrated and optimised activity.
​About the West Midlands
The West Midlands is the second most populated county in England with a population of 2,808,356.
It if formed from parts of Staffordshire, Worcestershire and Warwickshire and came into existence after the passage of the Local Government Act 1972
The county consists of seven metropolitan boroughs: The City of Birmingham, the City of Coventry, and the City of Wolverhampton, as well as Dudley, Sandwell, Solihull, and Walsall.
Home to great agencies such as McCann, WAA, Connect, 383 Project, ITG, Life and many more, the West Midlands boast an impressive advertising and PR community.
It also has historical ties to the automotive industry with the luxury car manufacturer Jaguar Land Rover being one of the region’s largest employers.