A Senior Account Executive would typically have gained up to 2 years’ experience working in a client service position, within an agency or in-house studio environment. At this position they may be expected to work across a number of accounts, independently managing multiple client briefs end to end as, well as providing daily support to the account management team. The role includes day-to-day client liaison, project management of briefs through the studio team, budget management, status reporting and file organisation.
After gaining vital industry experience, a Senior Account Executive may also be expected to add creative and strategic input where appropriate as well as issue identification and problem solving throughout the project lifecycle.
The typical attributes required for a Senior Account Executive would be a candidate with excellent communication and interpersonal skills, someone who is exceptionally organised and has a keen passion for creativity, marketing or advertising. A SAE will also be required to be proficient in Microsoft and IT packages.
A Senior Account Executive role will usually involve the following responsibilities:
Meet and liaise with clients to discuss and identify their requirements (along with senior members of the team)
Bring together agency colleagues to devise a campaign strategy, a plan that meets the client's brief and budget
Present (alongside agency colleagues) the campaign ideas and budget to the client
Brief creative, digital, film or research staff and assist with the formulation of marketing strategies
Manage project / campaigns life-cycles of varying size, inclusive of iterations, schedules, status updates and all communication to the client
Handle budgets, manage campaign costs and invoice clients
Undertake administrative tasks
Create pitch presentations, along with other agency staff, with the aim of securing new business for the agency