The Role

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A Senior Copywriter who is very creative and ideas-led will often collaborate with an Art Director in a conceptual team. This working partnership would usually be based within a creative agency, coming up with ideas for a variety of campaigns for various B2C and B2B clients. Alternatively, a Senior Copywriter role can involve writing marketing and digital content, print collateral, content strategy, web projects, email campaigns and internal communications. A Senior Copywriter will often sit within a copy team, either leading the copy team or reporting to a Head of Copy, or within a wider marketing or creative team reporting to a Creative Director.

 

The Senior Copywriter role would be suitable for a highly experienced and creative individual who is passionate about copywriting, language, advertising, and brand communications, and writing for brands across multiple platforms.

 

The Senior Copywriter role would usually encompass the following responsibilities:

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Generating ideas and often collaborating with an Art Director for integrated advertising and marketing campaigns to be used across printed and digital channels. At this level, a Senior Copywriter could have a more focused role writing for bid documents, extensive marketing copy for websites or corporate literature. Skills required are good conceptual abilities, excellent command of the English language and proof-reading skills. Expertise with tone of voice and writing appropriately for different channels. Managing and mentoring a copy team.

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​About Staffordshire

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Staffordshire is renowned for the craftsmanship of its world-famous potteries in Stoke on Trent and in the late 18th century North Staffordshire was the largest producer of ceramics in Britain.

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Most of the geographic county of Staffordshire is still agricultural, and dairy farming is particularly important. It’s also home to the famous River Severn and its infamous Severn Bore.

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Sitting between the ever-expanding urban areas of Birmingham and Manchester it is still a rural area with the hills of the Peak District in the North.

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