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​senior copywriter jobs in west midlands

The Role
A Senior Copywriter who is very creative and ideas-led will often collaborate with an Art Director in a conceptual team. This working partnership would usually be based within a creative agency, coming up with ideas for a variety of campaigns for various B2C and B2B clients. Alternatively, a Senior Copywriter role can involve writing marketing and digital content, print collateral, content strategy, web projects, email campaigns and internal communications. A Senior Copywriter will often sit within a copy team, either leading the copy team or reporting to a Head of Copy, or within a wider marketing or creative team reporting to a Creative Director.
 
The Senior Copywriter role would be suitable for a highly experienced and creative individual who is passionate about copywriting, language, advertising, and brand communications, and writing for brands across multiple platforms.
 
The Senior Copywriter role would usually encompass the following responsibilities:
Generating ideas and often collaborating with an Art Director for integrated advertising and marketing campaigns to be used across printed and digital channels. At this level, a Senior Copywriter could have a more focused role writing for bid documents, extensive marketing copy for websites or corporate literature. Skills required are good conceptual abilities, excellent command of the English language and proof-reading skills. Expertise with tone of voice and writing appropriately for different channels. Managing and mentoring a copy team.
​About the West Midlands
The West Midlands is the second most populated county in England with a population of 2,808,356.
It if formed from parts of Staffordshire, Worcestershire and Warwickshire and came into existence after the passage of the Local Government Act 1972
The county consists of seven metropolitan boroughs: The City of Birmingham, the City of Coventry, and the City of Wolverhampton, as well as Dudley, Sandwell, Solihull, and Walsall.
Home to great agencies such as McCann, WAA, Connect, 383 Project, ITG, Life and many more, the West Midlands boast an impressive advertising and PR community.
It also has historical ties to the automotive industry with the luxury car manufacturer Jaguar Land Rover being one of the region’s largest employers.