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senior marketing executive jobs in berkshire

At Beyond The Book we specialise in recruitment in the Creative, Marketing and Digital space, including Senior Marketing Executives.
 
The role of a Senior Marketing Executive can vary widely dependant on the company, sector and size of its marketing team, but typically, it would encompass both elements of delivery, across a variation of marketing channels, as well as some strategic and budget management responsibility or support.
Depending on the size of the business, a Senior Marketing Executive would normally report into the Marketing Manager, however, in some SME’s without a wider marketing team, the Senior Marketing Executive can be the sole marketer within the business and in this case, would take on responsibility for all elements of both strategy and delivery.
Depending on the role, business and size of the team, a Senior Marketing Executive can work across marketing as a whole focusing on a range of both offline and online elements or may specialise in a particular area of marketing such as digital (SEO, PPC, email, paid search, social media, website management), PR, Communications, content, events, campaign, brand, ecommerce or acquisition, for example.
This type of role might be suitable for an existing Senior Marketing Executive, Marketing Executive or Marketing Assistant looking to take the next step in their career.
As a Senior Marketing Executive the role would usually encompass the following responsibilities:
  • To support or manage the development of an annual marketing strategy
  • Some or full responsibility for the marketing budget
  • Campaign planning and delivery – email, social, SEO, PPC, search, affiliate, radio, television, mobile
  • Content management and production
  • Brand management
  • Social media management
  • Analytics and reporting
  • PR and media – content production
  • Competitor analysis
  • Day to day website management
  • Events management and delivery
  • CRM management
  • Collateral production and design
About Berkshire
Berkshire is known for its long history of sheep farming and one of the largest sheep fairs in the country is still held at East Ilsley. One of the home counties, Berkshire was recognised by the Queen as the Royal County of Berkshire in 1957 due to one of the oldest and largest Royal Residences in the world, Windsor Castle.
Berkshire is located to the west of London in the M4 corridor with none of the county being further than around ten miles from the motorway. Spanning 487 square miles, Berkshire borders Hampshire, Surrey, Oxfordshire, Buckinghamshire and Wiltshire
Berkshire is a county of historic origin, a ceremonial county and a non-metropolitan county without a county council. The county town is Reading.
The geographic county occupies the valleys of the middle Thames and its tributary, the Kennet, immediately to the west of London. It is divided into six unitary authorities: Bracknell Forest, Reading, Slough, West Berkshire, Windsor and Maidenhead, and Wokingham.​