senior marketing executive jobs in ​birmingham

At Beyond The Book we specialise in recruitment in the Creative, Marketing and Digital space, including Senior Marketing Executives.

The role of a Senior Marketing Executive can vary widely dependant on the company, sector and size of its marketing team, but typically, it would encompass both elements of delivery, across a variation of marketing channels, as well as some strategic and budget management responsibility or support.

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Depending on the size of the business, a Senior Marketing Executive would normally report into the Marketing Manager, however, in some SME’s without a wider marketing team, the Senior Marketing Executive can be the sole marketer within the business and in this case, would take on responsibility for all elements of both strategy and delivery.

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Depending on the role, business and size of the team, a Senior Marketing Executive can work across marketing as a whole focusing on a range of both offline and online elements or may specialise in a particular area of marketing such as digital (SEO, PPC, email, paid search, social media, website management), PR, Communications, content, events, campaign, brand, ecommerce or acquisition, for example.

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This type of role might be suitable for an existing Senior Marketing Executive, Marketing Executive or Marketing Assistant looking to take the next step in their career.

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As a Senior Marketing Executive the role would usually encompass the following responsibilities:

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• ​To support or manage the development of an annual marketing strategy

• Some or full responsibility for the marketing budget

• Campaign planning and delivery – email, social, SEO, PPC, search, affiliate, radio, television, mobile

• Content management and production

• Brand management

• Social media management

• Analytics and reporting

• PR and media – content production

• Competitor analysis

• Day to day website management

• Events management and delivery

• CRM management

• Collateral production and design ​

About ​Birmingham

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Birmingham is Britain's second-largest city and is famous for its network of canals, which are said to be longer than those in Venice or Amsterdam

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Birmingham is home to many cultural institutions including, the City of Birmingham Symphony Orchestra, the Birmingham Royal Ballet, the Birmingham Repertory Theater, the Library of Birmingham and the Barber Institute of Fine Arts. The city has a thriving and vibrant art, music, literary scene

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The Midland Metro tram line extension, which now runs through the heart of the city, has been important in the regeneration of the City and its transport infrastructure.

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The Custard Factory in Digbeth, which was built by Alfie Bird to produce Bird’s Custard in 1906, is now a hub for digital start-ups, creative and boutique agencies and is a thriving and modern part of the city with events and the famous Digbeth Dining Club.

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The Mailbox is Birmingham's iconic shopping and lifestyle destination with upmarket stores such as Harvey Nichols and is also is the national headquarters of BBC English Regions and the headquarters of BBC West Midlands and the BBC Birmingham network production centre.

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People from Birmingham are sometimes referred to as Brummies, a term derived from the city's nickname of "Brum", which originates from the city's old name, Brummagem.

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