At Beyond The Book we specialise in recruitment in the Creative, Marketing and Digital space, including Senior Marketing Executives.
The role of a Senior Marketing Executive can vary widely dependant on the company, sector and size of its marketing team, but typically, it would encompass both elements of delivery, across a variation of marketing channels, as well as some strategic and budget management responsibility or support.
Depending on the size of the business, a Senior Marketing Executive would normally report into the Marketing Manager, however, in some SME’s without a wider marketing team, the Senior Marketing Executive can be the sole marketer within the business and in this case, would take on responsibility for all elements of both strategy and delivery.
Depending on the role, business and size of the team, a Senior Marketing Executive can work across marketing as a whole focusing on a range of both offline and online elements or may specialise in a particular area of marketing such as digital (SEO, PPC, email, paid search, social media, website management), PR, Communications, content, events, campaign, brand, ecommerce or acquisition, for example.
This type of role might be suitable for an existing Senior Marketing Executive, Marketing Executive or Marketing Assistant looking to take the next step in their career.
As a Senior Marketing Executive the role would usually encompass the following responsibilities:
To support or manage the development of an annual marketing strategy
Some or full responsibility for the marketing budget
Campaign planning and delivery – email, social, SEO, PPC, search, affiliate, radio, television, mobile
Content management and production
Social media management
Analytics and reporting
PR and media – content production
Day to day website management
Events management and delivery
Collateral production and design