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senior marketing executive jobs in coventry

At Beyond The Book we specialise in recruitment in the Creative, Marketing and Digital space, including Senior Marketing Executives.
 
The role of a Senior Marketing Executive can vary widely dependant on the company, sector and size of its marketing team, but typically, it would encompass both elements of delivery, across a variation of marketing channels, as well as some strategic and budget management responsibility or support.
Depending on the size of the business, a Senior Marketing Executive would normally report into the Marketing Manager, however, in some SME’s without a wider marketing team, the Senior Marketing Executive can be the sole marketer within the business and in this case, would take on responsibility for all elements of both strategy and delivery.
Depending on the role, business and size of the team, a Senior Marketing Executive can work across marketing as a whole focusing on a range of both offline and online elements or may specialise in a particular area of marketing such as digital (SEO, PPC, email, paid search, social media, website management), PR, Communications, content, events, campaign, brand, ecommerce or acquisition, for example.
This type of role might be suitable for an existing Senior Marketing Executive, Marketing Executive or Marketing Assistant looking to take the next step in their career.
As a Senior Marketing Executive the role would usually encompass the following responsibilities:
  • To support or manage the development of an annual marketing strategy
  • Some or full responsibility for the marketing budget
  • Campaign planning and delivery – email, social, SEO, PPC, search, affiliate, radio, television, mobile
  • Content management and production
  • Brand management
  • Social media management
  • Analytics and reporting
  • PR and media – content production
  • Competitor analysis
  • Day to day website management
  • Events management and delivery
  • CRM management
  • Collateral production and design
About Coventry
Coventry had a booming motor industry during the 1950s and 1960s and Coventry enjoyed a 'golden age'. However, in the 1970s, there was a decline in the British motor industry and Coventry suffered particularly badly, especially towards the end of that decade. Some 30 years later, Coventry is now considered as one of the UK's safer major cities and has gradually recovered economically with newer industries locating there.
Coventry was badly bombed during the Blitz in 1940. Aside from London, Hull and Plymouth, Coventry suffered more damage than any other British city during the attacks, leaving its famous 14th century Coventry Cathedral in ruins. The ruins of the old Cathedral are now open to the public for free and are preserved as a memorial and sacred space for the City. They also provide a fantastic backdrop to open-air events and film recording on occasions.
Another well-known site in Coventry is the statue of Lady Godiva. It is believed that in the eleventh century, Lady Godiva rode a horse completely naked through the streets of Coventry on Market Day. According to legend, her husband, Leofric, demanded an oppressive tax from Coventry citizens. Lady Godiva, aiming to help the citizens, pleaded for him to stop and Leofric supposedly said, “You will have to ride naked through Coventry before I change my ways.” Coventry now holds the Godiva festival in her name which is a three-day event that offers great live music, family entertainment, international food and drink and craft village.
Coventry is also home to three universities; Coventry University in the city centre, the University of Warwick on the outskirts of the city and the smaller Arden University. It also has its own airport and was awarded UK City of Culture 2021.