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Marketing/Digital Marketing

The Role
The main remit of a Social Media Executive is to drive customer interaction, engagement and sales through social media channels. This could be through organic content such as competitions, promotions and engaging content or paid for advertising.
In this role, depending on the nature of the business, you would need organic and paid experience across the main social channels, Facebook, Instagram, LinkedIn and Twitter. This role would usually sit within the digital marketing / communications team and either report into the marketing or digital marketing manager.
A social Media Executive role would suit someone how is already working within a communication, digital content role has experience of the different social media channels and an awareness of how they can be optimised and used as part of a marketing strategy.
As a Social Media Executive, the role would usually encompass the following responsibilities:
  • Implementing social media activity in line with brand guideline and content calendar
  • Supporting social media activities, providing interesting and engaging copy for posts across main social channels
  • Reporting and analysis of activity through channel dashboards and Google analytics
  • Keep up to date with latest trends and development within the social media industry as a whole and per channel
About Oxford
Oxford the world over is famous for its University and if the oldest university in the English-speaking world. It is believed that teaching started in some form in 1096. Oxford University is now recognised as a world-leading centre of learning, teaching and research. It is known for its distinctive collegiate structure with a total of 38 Oxford colleges, a selection of which were used as a filming location for the Harry Potter films.
Oxford is an architectural delight and the city is famed for its beautiful buildings including, Christ Church college, The Bridge of Sighs and probably one of the most well-known and photographed building the Radcliffe Camera.
Oxford is one of the UK’s major tourism centres with over 9 million visitors each year for all over the world. As well as a wide selection of museums visitors can explore the wide streets of the city and some retail therapy in either the new Westgate shopping centre or the historic Covered Market with its many boutique and independent shops.