The main remit of a Social Media Executive is to drive customer interaction, engagement and sales through social media channels. This could be through organic content such as competitions, promotions and engaging content or paid for advertising.
In this role, depending on the nature of the business, you would need organic and paid experience across the main social channels, Facebook, Instagram, LinkedIn and Twitter. This role would usually sit within the digital marketing / communications team and either report into the marketing or digital marketing manager.
A social Media Executive role would suit someone how is already working within a communication, digital content role has experience of the different social media channels and an awareness of how they can be optimised and used as part of a marketing strategy.
As a Social Media Executive, the role would usually encompass the following responsibilities:
Implementing social media activity in line with brand guideline and content calendar
Supporting social media activities, providing interesting and engaging copy for posts across main social channels
Reporting and analysis of activity through channel dashboards and Google analytics
Keep up to date with latest trends and development within the social media industry as a whole and per channel