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Marketing/Digital Marketing

The Role
The main remit of a Social Media Executive is to drive customer interaction, engagement and sales through social media channels. This could be through organic content such as competitions, promotions and engaging content or paid for advertising.
In this role, depending on the nature of the business, you would need organic and paid experience across the main social channels, Facebook, Instagram, LinkedIn and Twitter. This role would usually sit within the digital marketing / communications team and either report into the marketing or digital marketing manager.
A social Media Executive role would suit someone how is already working within a communication, digital content role has experience of the different social media channels and an awareness of how they can be optimised and used as part of a marketing strategy.
As a Social Media Executive, the role would usually encompass the following responsibilities:
  • Implementing social media activity in line with brand guideline and content calendar
  • Supporting social media activities, providing interesting and engaging copy for posts across main social channels
  • Reporting and analysis of activity through channel dashboards and Google analytics
  • Keep up to date with latest trends and development within the social media industry as a whole and per channel
​About Staffordshire
Staffordshire is renowned for the craftsmanship of its world-famous potteries in Stoke on Trent and in the late 18th century North Staffordshire was the largest producer of ceramics in Britain.
Most of the geographic county of Staffordshire is still agricultural, and dairy farming is particularly important. It’s also home to the famous River Severn and its infamous Severn Bore.
Sitting between the ever-expanding urban areas of Birmingham and Manchester it is still a rural area with the hills of the Peak District in the North.