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Marketing/Digital Marketing

The Role
The main remit of a Social Media Executive is to drive customer interaction, engagement and sales through social media channels. This could be through organic content such as competitions, promotions and engaging content or paid for advertising.
In this role, depending on the nature of the business, you would need organic and paid experience across the main social channels, Facebook, Instagram, LinkedIn and Twitter. This role would usually sit within the digital marketing / communications team and either report into the marketing or digital marketing manager.
A social Media Executive role would suit someone how is already working within a communication, digital content role has experience of the different social media channels and an awareness of how they can be optimised and used as part of a marketing strategy.
As a Social Media Executive, the role would usually encompass the following responsibilities:
  • Implementing social media activity in line with brand guideline and content calendar
  • Supporting social media activities, providing interesting and engaging copy for posts across main social channels
  • Reporting and analysis of activity through channel dashboards and Google analytics
  • Keep up to date with latest trends and development within the social media industry as a whole and per channel
​About the West Midlands
The West Midlands is the second most populated county in England with a population of 2,808,356.
It if formed from parts of Staffordshire, Worcestershire and Warwickshire and came into existence after the passage of the Local Government Act 1972
The county consists of seven metropolitan boroughs: The City of Birmingham, the City of Coventry, and the City of Wolverhampton, as well as Dudley, Sandwell, Solihull, and Walsall.
Home to great agencies such as McCann, WAA, Connect, 383 Project, ITG, Life and many more, the West Midlands boast an impressive advertising and PR community.
It also has historical ties to the automotive industry with the luxury car manufacturer Jaguar Land Rover being one of the region’s largest employers.