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Marketing/Digital Marketing

The Role
A Social Media Manager would usually be responsible for the strategic development and implementation of the social media strategy across a variety of social media channel both organic and paid. The aim main purpose of this role is brand awareness, digital acquisition and driving inbound traffic. As well as channel experience, this role would also need to be familiar with reporting and analysis, monitoring key KPIs and conversion tracking. An awareness of scheduling tools such as HubSpot could also be advantageous.
This role would usually sit within the digital marketing / communications team and could be a standalone role or have support from a Social Media Executive and direct line management responsibilities.
The role of social Media Manager would be suitable for someone who is already in a social media role looking to take their next step or someone in a communication or generalist digital marketing role with a specific interest and experience in social media.
As a Social Media Manager, the role would usually encompass the following responsibilities:
  • Creating and developing channel specific Social Media strategies and communication plan
  • Analysing and reporting performance of activity and making recommendations for continuous improvement
  • Understand how social media works with and complements the wider integrated marketing strategy
  • Management of Social media campaigns through all channels
  • Experience of Facebook Business manager and conversion tracking
About Milton Keynes
Milton Keynes is a relativity ‘new town’ and was created in the 1960’s as part of a Government initiative for the generation of new town in the South East of England to relieve population and housing congestion in London.
Milton Keynes was the biggest of the new towns to be created and is now home to a population of 230,000 people and has one of the more successful economies in the UK.
Culturally and historically, Milton Keynes is a vibrant and diverse city with theatres, museums, art, sculpture and architecture all within the city centre.
Milton Keynes Theatre is the most successful theatre outside London's West End with world famous musicals to fantastic opera production and family friendly pantomime.
There is also a great selection of Museums including Bletchley Park, Milton Keynes Museum, National Badminton Museum, The National Museum of Computing and The Cowper & Newton Museum.