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Marketing/Digital Marketing

The Role
As Social Media Manager you will either be working in-house or for an agency. If you are working in-house then you will be responsible for managing all social media platforms for your company, being the voice of the brand. If you work within an agency environment then you will be managing social media accounts for a portfolio of clients, working across multiple brands. The job of a Social Media Manager is to develop a social media strategy focused on all core platforms. You will be creating engaging content, scheduling using social tools and then posting. You will then be analysing the success and performance of social activity and reporting back on key metrics. You may also be involved in community management unless this is a separate role, this will include driving conversation in the social community, starting conversations and encouraging engagements. Also managing conversations to ensure they are positive and being able to respond to the negatives in the best way.
As Social Media Manager you will either sit within the Digital Marketing team or wider Marketing team and will report into the Head of Marketing or Head of Department. You may be responsible for a junior team, coaching and mentoring them and overseeing their work.
To be successful in this role you will be passionate about all things social, love keeping up with the social trends and love communicating. You will be commercially aware and understand how social media has a commercial value and can fit within the overall marketing strategy. You will enjoy being creative and always be thinking of new ideas and concepts
Social Media Manager responsibilities can also include:
  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • New features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
About Oxford
Oxford the world over is famous for its University and if the oldest university in the English-speaking world. It is believed that teaching started in some form in 1096. Oxford University is now recognised as a world-leading centre of learning, teaching and research. It is known for its distinctive collegiate structure with a total of 38 Oxford colleges, a selection of which were used as a filming location for the Harry Potter films.
Oxford is an architectural delight and the city is famed for its beautiful buildings including, Christ Church college, The Bridge of Sighs and probably one of the most well-known and photographed building the Radcliffe Camera.
Oxford is one of the UK’s major tourism centres with over 9 million visitors each year for all over the world. As well as a wide selection of museums visitors can explore the wide streets of the city and some retail therapy in either the new Westgate shopping centre or the historic Covered Market with its many boutique and independent shops.