A UX Designer will play a key role within a digital or creative agency or an in-house digital marketing team, usually reporting to the Head of Digital or Creative Director. The UX Designer would closely with UI Designers, Brand Managers, Marketing Managers and Project Managers.
The UX Designer role will suit someone who has proven digital background in the creative industry, working closely with one brand or working with various brands, for e-commerce, marketing or application-based digital products. A UX Designer may come from a design background and have expertise in user interface design, or from a strategic or digital marketing background with a strong understanding of information architecture, user journeys, interaction design and brand positioning. Equally, a background in customer research experience would be very beneficial, or experience as an analyst conducting user behaviour studies. The role commands a problem-solving approach and awareness of emerging digital technologies, digital trends and innovation.
The UX Designer role would usually encompass the following responsibilities: