Should your strategy include email marketing in 2021? Yes! Absolutely! But why?
Marketing is an ever-evolving beast and it’s no secret that digital marketing was ramping up in pace even before the pandemic hit in 2020, with the last 12 months witnessing a huge increase in focus on digital marketing strategies. Email may no longer be the ‘cool kid on the block’ but, coupled with the right messaging, email still has a place as one of the most impactful marketing channels, now more than ever.
In this video, Jessie chats to Neil Rudolph from Redknows Marketing Consultancy about why email marketing should be an important part of your marketing strategy.