Welcome to the second installation in a collaborative video series all about B2B and recruitment marketing, co-hosted by Beyond The Book and Boden Group.
Content planning can be daunting, but a strong content plan will help you define your marketing goals, set priorities and ensure that every bit of effort put in by your team translates into tangible results.
In this video, Jessie and Rowena talk you through how to create a ‘Killer Content Plan’ and break this down into an easily actionable 4-step guide that will help you to create quality content that converts.
In the new year, we’ll be tackling the topic of ‘Diversity and Inclusion’ and talking about how a strong diversity and inclusion strategy can help your business to attract top talent.
For now, we hope you enjoy this instalment and wish everyone a wonderful, and well-deserved, Christmas break!