Public relations (PR) is the practice of deliberately managing the release and spread of information between an individual or an organisation (such as a business, government agency, or a non-profit organisation) and the public. Public relations (PR) and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties.Public relations may include an organisation or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, rather than paying for marketing or advertising. But these days advertising is also a part of broader PR activities.
Public relations specialists establish and maintain relationships with an organisation's target audience, the media, relevant trade media, and other opinion leaders. Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organisation's spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management.At Beyond The Book, we can help businesses recruit PR professionals (B2B and B2C), Content Writers and Specialists, Social Media professionals and Event Specialists.