Are you an experienced Lifecycle or CRM Manager with retail/ecommerce brand experience?
This is a permanent, hybrid working position (ideally based out of the office near Oxford 2 days a week but they are super flexible for the right person). The salary is c£45k + a generous bonus (up to 20%) and benefits including private health care and 27 days holiday + bank holidays and huge scope for personal growth.
This is a long established and exciting ecommerce brand who are genuinely passionate about what they do and their vision of bringing joy and togetherness to their customers both in the UK and globally.
This brand has already achieved so much but the scope for growth remains huge. By bringing the right people into an already excellent team, they are looking to establish themselves as the go-to brand and leader in their market.
With our client's commitment to candidate experience, they have entrusted us as their sole agency ensuring we have a depth of knowledge of this opportunity and have the processes in place to ensure every application is responded to and treated appropriately and with respect. Your application will find itself in the hands of a specialist consultant with a depth of knowledge in this opportunity.
As Lifecycle/CRM Marketing Manager you will be both a strategic and hands-on CRM and HubSpot expert. You'll work closely with the Marketing Director to increase behavioural and emotional loyalty, whilst collaborating with internal teams to ensure consistent execution, performance and analysis of all CRM activities.
You'll be joining at a pivotal time for the business, driving the launch of a brand new loyalty scheme and referral programme and over time, will result in growing your own team.
For now, you'll be responsible for:
Owning the CRM roadmap with a detailed customer contact strategy to include automated workflows, targeted offers, loyalty communications, value exchanges, and articulation of channel usage
Deliver appropriate communications for customer lifecycle, seasonal, and all-year round campaigns
Work with the external HubSpot expert to continually review and manage their database, ensuring lead scoring/tiering and use of customer segmentation is optimised
Leverage email as the main channel but also work with the wider team to introduce new channels and enhance all touch points, including making developments within their online customer account, and bespoke onsite user journeys for repeat customers.
Work with a cross-functional team to plan, develop and launch a loyalty/referral programme, using best practices for reporting, process and optimisation
Work with the Creative team to brief assets that drives customer engagement
Be seen as the subject matter expert within the business to ensure loyalty and retention are embedded culturally
Keep a finger on the pulse of latest industry advances to keep up to date and ahead of competitors
You will likely come from a similar lifecycle marketing or Email and CRM Marketing Manager role, either way, you'll bring relevant experience in creating and scaling end-to-end omnichannel programs across customer lifecycle stages.
There is no doubt that this is a busy, fast-paced role but if you're someone who wants to roll their sleeves up and dive in, relishes a challenge and welcomes an innovative and ambitious culture, then this is an opportunity well worth discussing. Where you work isn't just a career decision - it's a life decision and this business gets it. That's why they want their teams to feel a sense of belonging and to be supported in all areas of their lives.
If you would like to find out more or to be considered for this position, please apply today or call me to chat it through further!