Growth Marketing Specialist

Job title : Growth Marketing Specialist
Location : Birmingham
Job-type : Permanent
Salary : £35,000 - £40,000
Contact : Michelle Mumford
Reference : MM-9020

Are you a Sales and Marketing Specialist OR Marketing Manager OR Growth Marketing Specialist looking to join a forward-thinking and innovative video content agency in the Midlands? Although our client is an agency, this is an internal marketing role. Our client prides themselves on working with businesses that have a social purpose and want to make a real difference. As a business that wants to do good, genuinely help make a difference, make an impact and help people they are looking for someone with similar values to join the team. This role will see you owning and implementing marketing campaigns to drive brand awareness and generate leads for the business. You will be a marketer first and foremost, with some experience in the sales funnel. This is a full-time perm role with a salary of £35k-£40k. However, our client is also open to part-time (3 or 4 days per week). With beautiful offices in Birmingham, our client offers flexible working. Ideally, you will be on-site 1-2 days per week.

The Company 

A content agency with a big heart. Our client works with companies and organisations across both public and private sectors and a mix of industries, offering services across video content creation. This could involve TV, digital and social, cinema and everything in between. A small team with a huge passion, working with businesses that want to make an impact. What I love most about our client is their exceptional culture, it is something that they are really proud of and this oozes through everything they do. Please note that although this team is an agency, this is an internal marketing role. 

The Role 

As part of their growth strategy, they are looking to hire an experienced and talented sales and marketing professional to plan and execute campaigns that will drive leads. This is a brand new role, so you'll have a unique opportunity to make this position your own. Having recently undergone an exercise to redefine their value proposition and with a strong brand positioning they are looking for someone to work closely with the agency owners to evolve and shape the marketing strategy and identify opportunities for growth.

About You

  • Strong experience in managing marketing campaigns with a focus on lead generation

  • Experience in creating engaging content and ensuring tone of voice is consistent across all key channels including content for website, email, award submissions, press releases, newsletters

  • Experience in managing email marketing campaigns from creation, implementation and reporting on success

  • A passion for social media and experience in managing social campaigns and activation

  • Experience in paid media and ability to implement and report on campaigns

  • Experience in generating leads, developing strategies to attract and convert potential clients into customers and nurturing them through the sales funnel

  • Using data-driven insights to evaluate campaigns, looking at key metrics and using this insight to inform strategy

  • If you have experience in organising events it is a bonus!

 If this sounds like the opportunity for you, hit apply or get in touch with me to find out more.