Marketing Manager

Job title : Marketing Manager
Location : Lichfield
Job-type : Permanent
Salary : £competitive
Contact : Anna Smith
Reference : AS-5441

Are you looking for an opportunity to use your e-commerce marketing experience in a new Marketing Manager role? Are you a hard-working soul, great with people, full of ideas, and enjoy leading a small marketing team? If so, please get in touch if this role resonates with you.

The Company

Our client is based in Staffordshire, with free parking on-site. They are a well-established, family-owned, interiors brand that works in both the B2B and B2C space, supplying both the UK and internal markets.

They house approx.30 people across sales, customer service, marketing, IT and finance, who all really support each other. There is a clear team spirit!

They are now looking for someone to lead the marketing function and bring fresh ideas and strategies to their growth plans.

The Role

You will be responsible for managing the company's marketing initiatives, and leading a team of three. Specifically:

  • Establish marketing goals based on past performance and market forecasts. Channels include email, press, print, out of home, radio, SEM, eBay and more

  • Oversee current offerings and come up with initiatives for new products

  • Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies

  • Work with the marketing team to develop detailed marketing plans for all media channels and sales teams

  • Approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects

  • Communicate with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition

  • Work with the Financial Controller & Director in relation to the marketing budget to develop cost-effective marketing plans for each product

  • Track all marketing and sales data and create a detailed written report and verbal presentation to the Managing Directors and General Manager

  • Adjust marketing campaigns and strategies as needed in response to collected data and other feedback

  • Setting up campaigns, choosing keywords, deciding on ad groups and the content of final adverts for AdWords

  • Monitoring outgoing adverts and ensuring the keyword budget allocation is correct, A/B testing ad content and deciding which to keep and which to drop, and analysing the overall success of each campaign

About You

You'll do really well in this role if you have experience working for an e-commerce brand/s, both B2C and B2B, and come with experience and enjoyment of managing others.

You'll fit well too if you enjoy the benefits of a medium-sized company, where team spirit and a supportive environment is important to you.

They'd love you to come with fresh ideas and strategies and an inclusive and collaborative approach to making these realised.

The role comes with 28 days holiday, annual bonus, pension, nice people and a rather cute dog!

To apply for the role of Marketing Manager, please send your CV to us asap!