The role of the PPC Specialist is to work within the Digital Marketing team and be responsible for executing PPC campaigns and supporting paid media activities, in accordance with the wider Search strategy set by the Digital Acquisition Manager. A key focus of the role is the management of B2C search, shopping and display campaigns across Google and Bing. The PPC Specialist will be responsible for implementing best practice account structures and planned initiatives.
The Digital Marketing team's objective is to deliver customer and revenue growth, whilst maximising return on advertising spend.
The main areas of responsibility are:
PPC – Management of Google & Bing paid search accounts to agreed budgets and maximum ROAS
Supporting channel strategy and implementation alongside Digital Acquisition Manager
Ensuring campaigns are optimised to the highest standards
Keeping up to date with the latest industry news and opportunities
Google Shopping targeting and implementation
Implementation of testing programs to improve key KPIs
Analysis and reporting of channel KPIs
Automation of repetitive tasks where efficiencies can be made
App campaign implementation and optimisation
Search query mining and refining
Competitor analysis to keep a close eye on the market
Formulating testing approach to improve key KPIs such as CTR, CR and ROAS
Implementing Roadmap as agreed with Digital Acquisition Manager
Feed optimisation to improve qualified traffic from Shopping campaigns
Mastering internal tools required to analyse performance and make recommendations to promote growth and efficient ROAS
Work with the Digital Marketing team to ensure integrated campaign execution
Identify opportunities for additional traffic drivers and conversion rate optimisation
Ensure regular reports/dashboards are provided including studies and presentations where appropriate
The PPC Specialist is responsible for other such duties as specified by the Directors to enable the Company to fulfil its orders and obligations.
Adherence to Company Rules and Regulations, including Health and Safety, as outlined in the Company Handbook and Health & Safety Manual.
Maintaining the confidentiality of all knowledge and information appertaining to the Company, its customers and its employees.
A good understanding of PPC fundamentals
A keen interest in digital marketing
Experience in display and remarketing
Working knowledge of Google Shopping feed optimisation
Has some experience setting a delivery channel strategy
Creative thinking and problem solving
Experience in using audience data in search
Strong communication and liaison skills – both written and verbal
Well organised with exceptional attention to detail
Good knowledge of Microsoft Word, Excel, PowerPoint and Outlook
Good literacy, numeracy and accuracy skills
Adobe Omniture experience
eCommerce and content knowledge
Paid social campaign experience
Interest in Photography
Understanding of marketing attribution
Office, remote or hybrid working considered with occasional travel to head office in Germany, other European offices and for additional events as required.
If this sounds of interest, please get in touch with me as soon as you can!